BCR Leasing Romania implemented a unique software platform which led to a 20% sales growth

Bucharest, September 15th, 2014 
  • The clients will receive a preliminary answer to the leasing application in a few minutes and will be able to obtain the contract approval in a short period of time. After the pilot program optimization, it will be received in less than an hour.
  • The software platform allows the complete automation of the finance application and approval flow integrating Charisma Leasing with Starbyte’s data services.
BCR Leasing IFN implemented a software platform, unique in Romania, which allows a preliminary answer to the leasing application in a few minutes, and the approval of the contract in less than an hour after the pilot program optimization.
The software platform allows the complete automation of the finance application and approval flow integrating Charisma Leasing with Starbyte data services.
 
The volume of the documentation required and the response time to the finance application represent the most important indicators in shaping consumer perception regarding the financial services quality. BCR Leasing found an innovative solution to automate the financial analysis process and to shorten the response time for the customers.
The company developed an approval system in alliance with ERSTE Group, which was improved and fine-tuned for around one year. Concomitantly, in order to automate the client data entry by querying it from external sources and to verify the customer creditworthiness within the complicated financial analysis process, BCR Leasing chose the most complex services and data portfolio about the companies in Romania, developed by Starbyte. This offers client data, financial indicators and other relevant information from different public sources, in real time. The data were integrated in Charisma Leasing solution provided by TotalSoft and, used by BCR Leasing to run its entire leasing and back office activity for over 10 years.
 
After implementing the solution, the client can receive the preliminary approval in a few minutes, after the sales manager fills in the application only the ID number, asset data, advance and  installments, by simply clicking a button, and without any other financial document. The final approval time for most of the financial records is shorter than 2 hours at this moment. 
Subsequent to the pilot program optimization, the final approval  will be given in less than an hour.
 
“ We have a very ambitious target in the following months: to give the customer an answer in an instant, from his very first visit at a dealer or  agency” declared Bogdan Ionut Speteanu, General Manager BCR Leasing.
 
Concomitantly with the significant time response shortening, at almost one month after the solution implementation, the number of the approved contracts increased by 20%. At the same time, the solution allows the operational cost reduction, due to the fact that the same interrogations are not necessary anymore.
 
The integration between Charisma Leasing, offered by TotalSoft and Starbyte represents a debut for the Romanian market, both in terms of working methodology, specially designed to ensure the success of the project, and in terms of the joint team of specialists . Besides providing data via web services, BCR Leasing benefits  from the access to the Starbyte’s web application, used by the sales, marketing, collection and legal departments.
 
“We consider that the biggest advantage in implementing this platform goes to our customers because they receive an immediate reply regarding the financing, without providing a thick record”, asserted Bogdan Speteanu.