The European APPCUP organized by Microsoft Europe brings together developers and business from all over Europe, to showcase their applications for Windows 8, Windows Phone 8 and Windows 8.1.
Mobility software solutions are among the most important innovations of the last years, and their scope becomes broader every day. For producers of B2B applications this represents both a challenge and an opportunity, as customers expect from a B2B application the same ease of use, same attractive interfaces and same speed of response as for the applications they use every day on their mobile phone.
Recognizing the great response businesses in Europe have according to this app-trend is what the European APPCUP is all about. Within this context, our Mobile Gamification for Sales, Europe's first B2B application for Windows Mobile 8 (a customer relationship management system based on native principles of CRM) has been chosen among the finalists.
06
MAR 2014