TotalSoft implemented a solution based on Microsoft Dynamics CRM at Renault Nissan Romania Group

TotalSoft, the first Microsoft Gold CRM certified company in Romania, implemented a solution based on the Microsoft Dynamics CRM technology within the Renault Nissan Romania Group. The system, adopted in 2014, came in the context of a need to consolidate the customer data, as well as to retrieve the leads by multiple channels.

„The difficult moments the automotive market went through during 2009-2013 have learned us we should pay more attention to the customers and work efficiency. Thus we decided to acquire an information solution to enable us a centralized management of the entire business and to place the customer on the center of our concern”, said Valentina Constantin, MOE Project and Commerce with Renault Group.

The group is firmly committed to all its partners (agents) and provides them full  support for running the business, from documentation and training to the information technology. 
 „The Dacia Renault Group has a close relationship with the dealer/agent network and the entire commercial and marketing activity is supported and coordinated by the branch. The partners’ success is our success and, therefore, we provide them full support”, said Valentina Constantin, MOE Project and Commerce with Renault Group.

At operational level, the management of a bug agent network, spread all over the country, involves an intense activity and a permanent exchange of information and documents. Also,  Dacia Renault is running multiple marketing and sales campaigns for supporting the partners in achieving the assumed trading goals. For supporting the partners in running a quality relationship with the market, but also for increasing the business efficiency, Dacia Renault has decided at that moment to adopt a CRM (Customer Relationship Management) information system. The solution was integrated to other information systems for centralizing all the customer data, and TotalSoft was the company that has developed the core solution, meeting the business requirements and required functionality.

“Obviously, the business success is a very complex economic equation, where the product value, the campaign creativity, but also the information tools used for managing the activity and customer relationship are important”, said Valentina Constantin, MOE Project and Commerce with Renault Group.