TotalSoft’s third quarter balance, 2011
Bucharest, 24th of October 2011
TotalSoft, one of the leading regional software providers, announces the achievement of a turnover of 18,427,000 million euro at the end of the third quarter of 2011. As in the previous year, Charisma ERP system had the highest intake, generating revenues of 13,670,000 euro that is 74% of the total revenues of the company. 76% of the company’s revenues are generated by projects developed on the Romanian market, while the rest come from exports.
This year’s achievements include TotalSoft ranking first place among the Romanian ERP solutions providers, according to “ERP Romania 2011. Analysis and trends of the ERP software products and related services” study published by Pierre Audoin Consultants, the Market Research and Consultancy Company. According to PAC, TotalSoft managed to differentiate from the competition by combining the software solutions with complex features with a commercial approach based on references and highly customized post implementation services. The study outcomes indicate a 14% increase in TotalSoft’s market share considering the overall ERP market stagnation around 100M Euro.
Among notable projects of the year, both in terms of complexity and financial value the following can be distinguished: Raiffeisen Leasing Slovakia, MIC.RO, SATORP, MedLife, Regina Maria, Loc’Afric Senegal, Dona Pharmacies, Romtelecom, Muntenia Hospital, UPC, Niro Grup, H&M, European EYE Center, Banvit Grup, Alro Slatina, Mercedes Benz Leasing or AECOM Romania.
Year 2011 was extremely successful in terms of strategic partnerships that the company has concluded to enter new market segments. Thus, TotalSoft signed partnerships with the world leader in data visualization, the most powerful supplier of business intelligence technologies (Table Software), the European leader in talent management solutions (Lumesse) and the GPS tracking software supplier (Eficientizare.ro). In addition, several commercial partnerships were also signed, namely the one with Lugera& Makler, according to which the human resource service provider will use Charisma HCM for the BPO services provided to clients in Romania, Slovakia, Poland, Croatia, Ukraine and the Czech Republic.
TotalSoft intends for the end of this year, during Charisma Days, which will be held November 16 to 17, to launch a new generation of the integrated information management system, namely Charisma ERP 2012. With this new generation of products, mobility and usability will become words of order, while a special attention will be given to mobile development on the most common operating platforms (iOS and Android), task management features, advanced business analysis and Google-type search engine.
The international expansion plan, which started in April last year by opening subsidiaries in Bulgaria, Greece, Serbia and Qatar, continued by making the necessary preparations to open a first subsidiary in the western market, namely in Austria, by the end of this year. With an investment of about 300,000 euro, the company estimates a break-even through the first year of operations. The international development plans also involve the construction of an implementation partner channel, with the help of which TotalSoft intends to attack Central and Eastern Europe market by 2013, but also to create a portfolio of key accounts, such as Raiffeisen Leasing, ISTA, NBG Leasing or SATORP to choose Charisma as a group standard solution.
For 2012, the strategy provides that TotalSoft addresses changes in the market, by focusing on four vertical solutions and key services (retail / distribution, leasing, construction and medical), by targeting the sales force for medium and large accounts as well as by launching a special offer for SaaS/ Cloud service for the SME segment.
TotalSoft expects to conclude this year with a consolidated turnover of over 25 million euro, 15% over the figure recorded last year, and a consolidated EBITDA of 4.2 million euro. Over the next three years, TotalSoft aims at a threshold of 50 million euro with a profitability rate of 20%, thus achieving a minimum EBITDA of 10 million euro.