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TotalSoft reinvents its online identity


Bucharest, August 17, 2011

TotalSoft, the Romanian software provider and member of Global Finance group, has just launched totalsoft.ro project, which is aimed at repositioning the company’s brand towards innovation in information technology. Following charisma.ro’s success in 2010, which contributed to a 4-fold online brand awareness increase in less than a year, TotalSoft decided to apply a much more aggressive promotion for the project management and software development solutions.
TotalSoft.ro is divided into three major sections, namely services, solutions and innovation. The services section is dedicated to the development of turnkey software projects, the presentation of the company’s competencies and reference projects at national and international level. The section dedicated to our solutions highlights TotalSoft’s expertise in project management, gained through more than 650 implementations of Primavera. Visitors will find full details on project management courses, Primavera certifications and training sessions.
Special attention was given to the innovation section. Besides presenting the latest technologies, TotalSoft aims at creating a research community by involving clients, partners, as well as other IT specialists in the development of product portfolio. In fact, some of the exceptional experts behind these solutions are introduced under the concept of United Brains of TotalSoft.
The site will also feature strategic, commercial or technology partnerships that will help the company cover the changing needs of customers. This area includes the partnership with Tableau Software, the world’s no. 1 in data visualization. This technology was integrated in TotalSoft’s business intelligence application, Charisma Analyzer.
TotalSoft.ro offers easy navigation, being designed in such a way that visitors reach the desired information with maximum 3 clicks. The site is integrated with www.charisma.ro and is currently available only in Romanian, but is due to be localized in English, Bulgarian and Greek by the end of the year.

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