Did you know that more than half of the world is equipped with mobile phones? However, trends show a switch from ordinary phones with simple call functions, to smart phones with internet browsing. Consumers can easily:
create and store shopping lists;
scan item barcodes to compare characteristics;
use discount coupons and promotions.
"Mobile commerce" or "mobile marketing" are no longer shallow concerns around technologies and trends in retail; over the past few years, ...