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Social Media CRM Strategies
Social Media is a more and more popular term in business environments, generally referring to information freely created and spread by means of social interactions. Online social platforms have experienced within the past few years a boom via the Internet, becoming an interaction catalyst both on an individual level, and for business communities. Software systems profiling the users of these platforms, and which analyze the history and interaction between potential customers, have become more and more popular, being already included in the more advanced CRM (Customer Relationship Management) tools.
Social platforms can have a significant contribution in getting to know potential customers, profiling and segmenting them, as well as developing efficient communication channels with them, avoiding traditional ways of promotion.
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